This book contains essential strategies for building powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in building premier electronic brands, or \'eBrands\'. While scores of books have promoted various Internet marketing tactics and Web site design rules, none has provided the necessary strategic context in which true eBrand builders make names for themselves. Through thoughtful analysis of the overall marketing strategies of six Web innovators - Yahoo!, CDNow, iVillage, Onsale, Barnesandnoble.com, and Fogdog Sports - veteran Silicon Valley marketing executive Phil Carpenter takes a hard look at how a core set of companies have pushed to develop powerful Internet brands.

The Internet has revolutionized the capacity to share information across
organizations resulting in radical transformations of organizational practices.
Most previous research focused on information systems and technology, ecommerce
applications such as Inter-Organizational Systems (IOS’s), competitive
advantages, and security issues, without examining the interactions
and behaviors of the trading parties. The emphasis on IOS’s gave rise to
concerns about Inter-Organizational Relationships (IOR’s), as trading partners
became aware of the social-political factors that affected their relationships.
IOS’s involve the sharing of e-commerce applications in different locations.
When this study was initiated in 1997, universal standards for businessto-
business were not fully developed. This posed a security concern for businesses,
in particular Small-Medium-Enterprises (SME’s) in Australia and New
Zealand. Given the importance of collaborative relations in today’s e-business,
the role of inter-organizational trust has become of fundamental importance
for business-to-business e-commerce. This study aims to examine the
importance of inter-organizational trust (or trading partner trust) in e-commerce
participation.

With the advent of e-business, organizations have been fundamentally changing the way
they do their business. From business operation to managerial control to corporate strategy,
e-business has become an integral part in organizations. As e-business evolution continues
with emerging technologies and business models, a solid understanding of e-business
innovation, process, and strategy proves invaluable for the successful e-business development
and management. E-Business Innovation and Process Management provides researchers,
professionals, and educators with the most current research on e-business trends, technologies,
and practices. The book is divided into five segments: Section I, which discusses various
e-business models; Section II, which addresses e-business strategies and consumer behavior
model; Section III, which discusses e-business process modeling and practices; Section IV,
which evaluates various electronic communication adoption and service provider strategies;
and Section IV, which addresses privacy policies and implementation issues.